In conversation with Hormazd Sorabjee – Editor, Autocar India – , SangYup Lee – Executive VP & Head of Hyundai and Genesis Global Design – discusses the design for the E3W and E4W moblitiy concepts, shortening product lifecycles and more.
Editor: Deven Bhalla
0:00 – Introduction
0:38 – Designing the E3W concept
2:55 – Optimising dimensions
3:50 – A new challenge
5:30 – Longer product lifecycles
6:20 – Creta facelift timeline
8:00 – Constraints are exciting
8:50 – Nuances of Indian market
10:20 – How electrification is changing design
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