In conversation with Ketan Thakkar – Editor, Autocar Professional – , Rajesh Jejurikar – ED and CEO, Auto & Farm Sectors, Mahindra & Mahindra – talks of the response to the all-electric BE 6 and XEV 9e, go to market strategy and more.
Editor: Deven Bhalla
Chapters –
0:00 – Introduction
0:33 – Initial response to BE 6 and XEV 9e
1:42 – Feedback from prospective buyers
3:18 – Infrastructure development
4:30 – Interest in Pack 3
5:57 – Pack 2 price announcement
6:20 – Traction in tier 2 and tier 3 towns
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